Rapro is a major rubber spare parts company established in İzmir in 2003 and has grown globally ever since. In 2017 the company needed a brand refresh as well as a more disciplined brand identity and a communication platform that could carry the brand on for several years. We started by refining and finetuning the logo, added icons/instruments to the brand identity. For the brand positioning, we revisited our brand core, our main objective to make people move and go.
“Get ready to go with Rapro”.