Radikal Newspaper was preferred mainly by the young readers with a free and taboo breaking approach. On the paper’s 10th anniversary, a campaign was needed to display and celebrate the new generation’s perspective. However that was a time when young people had become resentful against the sectors’ attitudes , the concept of democracy was widely argued and young people had started to become more non-political. We needed original ideas coming from the youth.
Our campaign “Original Democracy” was a news in New York Times.