Process

Radikal Newspaper was preferred mainly by the young readers with a free and taboo breaking approach. On the paper’s 10th anniversary, a campaign was needed to display and celebrate the new generation’s perspective. However that was a time when young people had become resentful against the sectors’ attitudes , the concept of democracy was widely argued and young people had started to become more non-political. We needed original ideas coming from the youth.

Result

Our campaign “Original Democracy” was a news in New York Times.

Original Democracy

Campaign

Contact

Müzeyyen Sokak № 8/1 34740
Suadiye İstanbul Tr
+90 216 368 19 60 pbx

Hande Metin

Human Resources

hande[at]cocuklar.com.tr