Process

We started working with MAPA, a Turkish clutch brand who has become an important player globally, on their new logo, brand identity and positioning project. The new logo is based on the brand’s strengths; engineering discipline, precision and technology. The brand idea “Engage” is inspired by the main product benefit of a clutch and yet we have been doing our communication based on this idea and growing it rationally as well emotionally ever since.

Result

Engage.

Logo

Before / After

Brand Identity

Packaging

Before / After

Catalogue

Campaign

Films

Contact

Müzeyyen Sokak № 8/1 34740
Suadiye İstanbul Tr
+90 216 368 19 60 pbx

Hande Metin

Human Resources

hande[at]cocuklar.com.tr