Process

GPAS was a finance summit, jointly organized by MUSIAD, Turkey’s Participation Finance Union and TOBB in 2017.

The objective of the event was to increase awareness for Istanbul as a candidate for being one of the finance centers of the world. Content-wise the event held another important aim, that was to change the negative prejudice against “Participation Finance”. Hence the Agency introduced the “Humanitarian Finance” as a new concept to replace “Participation Finance”, without any baggages but with very positive connotations. The new concept and the whole communication campaign was created with a global design approach and was well received among all the stakeholders.

Result

Humanitarian Finance.

Logo

Brand Identity

Catalogue

Campaign

Web

Humanitarian Finance

Finance is Changing

Humans First

Capital You Are Looking For

What is Your Money Doing

4 Trillions

GPAS İstanbul Humanitarian Finance Summit 2017, Opening Movie

Contact

Müzeyyen Sokak № 8/1 34740
Suadiye İstanbul Tr
+90 216 368 19 60 pbx

Hande Metin

Human Resources

hande[at]cocuklar.com.tr