GPAS was a finance summit, jointly organized by MUSIAD, Turkey’s Participation Finance Union and TOBB in 2017.
The objective of the event was to increase awareness for Istanbul as a candidate for being one of the finance centers of the world. Content-wise the event held another important aim, that was to change the negative prejudice against “Participation Finance”. Hence the Agency introduced the “Humanitarian Finance” as a new concept to replace “Participation Finance”, without any baggages but with very positive connotations. The new concept and the whole communication campaign was created with a global design approach and was well received among all the stakeholders.